Lunivel is a premium skincare brand built around the idea of intentional, refined self-care. The visual identity reflects softness, clarity, and radiance through a minimalist logo system, a calming color palette, and elegant typography.
The brand includes a primary logo, secondary mark, and logomark to allow flexible application across packaging and digital assets. The tagline, “Refined Care for Radiant Skin,” anchors the brand’s voice in both luxury and approachability.
Supporting materials include a product packaging concept for a daily moisturizer, business cards, and a curated moodboard to guide the tone and feel of the brand. The result is a cohesive and elevated identity designed to resonate with modern skincare consumers seeking gentle, effective care.
