Clarity Therapy Group is a fictional mental health practice offering evidence-based therapy for adults of all genders. This brand identity was created to reflect clarity, strength, and emotional resilience, while integrating subtle values of empowerment and inclusivity.
The goal was to create a clean, modern, and trustworthy brand that avoids soft wellness clichés and instead presents therapy as a structured, supportive, and empowering process for real-world challenges.
The project includes a custom wordmark logo, a clean business card design, a calming website hero banner, and a branded notebook to reinforce the visual identity. The design emphasizes clarity, professionalism, and emotional strength through a minimalist, gender-inclusive aesthetic.
